In 1996, SynchroNet began transforming the container industry.
Through the years, the company has become recognized innovators , transforming proprietary customer
data into valuable information and services. Today, SynchroNet optimizes maritime (ISO) container utilization
globally, regionally and locally.
To see the history and accomplishments of the Company, click below:
Drives corporate vision to create distinct service offerings
Ascended through SynchroNet ranks and gained valuable market insights
Built focused, expert corporate leadership team
Mr. Bob Baker is the President and Chief Executive Officer (CEO) of SynchroNet Intermodal Services, Inc. and SynchroNet Marine, Inc. He grew through the ranks of SynchroNet Marine to his current positions.
Bob joined SynchroNet in 2000 as Director of Customer Support and within a few months was promoted to Vice President, Sales where he was charged with overseeing global sales and client services, and setting the direction and office expansion in the European and Asia marketplaces.
In 2002 as Executive Vice President of Sales and Customer Service, Bob led an aggressive business development plan that successfully tripled interchange activity and revenues, and was instrumental to the company’s re-branding effort launched in 2006.
In 2007, Bob was named President and CEO of SynchroNet Marine Inc. and in October 2009 he assumed the additional role as President and CEO of SynchroNet Intermodal Services, Inc. It was Bob’s vision to create distinct product offerings and focused, expert leadership teams for the interchange, projects, DoorLogistics™ and Ramp-to-Ramp services.
Prior to joining SynchroNet, Bob served eleven years with Sea-Land Services where he launched innovative service packages and grew revenue in industries ranging from automotive to government non-military to chemicals. He held various sales positions at United States Lines and Crowley Maritime Corporation.
Bob holds a Bachelor of Business Administration from Hofstra University and studied Mechanical Engineering at the Illinois Institute of Technology. He is a frequent speaker at logistics, technology and transportation industry events.
Brings a wealth of technology experience
Provides business acumen to the position
Drives IT development to meet commercial needs
Stephen (Steve) Madeira is the Chief Technology Officer (CTO) of SynchroNet; he joined the company full-time in 2018. In his role, Steve leads the companies’ IT department and implement processes, systems and applications to manage the services, security and technical requirements. He oversees all work in support of corporate group as well as essential technology initiatives for SynchroNet Marine, Inc. and SynchroNet Intermodal Services, Inc. (SIS).
Most recently, Steve worked as an executive at NASDAQ Private Market, a subsidiary of NASDAQ, Inc. where he implemented tools and processes for on-boarding customers to NASDAQ applications and the implementation of third party solutions to increase customer service response and satisfaction. He has previously held senior level executive positions at various companies during the past the twenty years, which include Equity Administration Solutions Inc., Navio Systems, Inc., EPeople, Inc., Philips Electronics and Siemens-ROLM. Steve has a BA (Political Science) from Trinity College, Hartford, CT.
Developed dynamic Marine team in Asia
Identifies new business opportunities
Built leading Interchange provider in region
Mr. André Tan joined SynchroNet Marine in March 2008 as Director, Asia Pacific and was promoted to Vice President in late 2014. He was charged with managing key account and service processes, while developing the strategic and business direction for SynchroNet Marine’s interest in the Asia region. Given evolving changes in the global economic and industry landscape, André recognized the priority to develop a dynamic Marine executive team in Asia, and to expand service directions in customer satisfaction and development while exploring new business opportunities.
During his tenure in this position, André led the team to become the leading Interchange service provider in the region. Some of the successful initiatives include the launch of the China domestic Interchange service, additional service enhancements that doubled booking volumes in the Asia region, the insourcing of a customer service representative office in Shanghai and the full incorporation of SynchroNet Marine (Shanghai) Pte Ltd and SynchroNet Marine Pte Ltd, Singapore.
André also introduced the implementation of the SynchroNet service delivery concept, which positions the SynchroNet Marine Interchange product as a SaaS platform. This strategic position continues to enhance the organization’s core values of innovation and collaboration. Moving forward with his focus as Vice President, SynchroNet Marine is poised to lead the global marketplace in greater efficacy of the cabotage concept and quality service standards as the Interchange platform of choice.
André joined SynchroNet Marine with 25 years career experience in sales and marketing. His various positions include client fulfillment roles in both subordinate and supervisory positions across a broad spectrum of industry and commerce, development of market distribution channels and cross disciplinary concept selling. André’s core interest in venture management enhances SynchroNet Marine’s expertise in developing collaborative solutions.
André holds an MBA from Southern Cross University, Australia and recently completed a post graduate study in Masters of Social Science from Swinburne University of Technology, Australia.
Promotes service offerings
Focuses on new business development opportunities
Protects and expands the brand
In her position as CMO, BMW is responsible for corporate strategic marketing, marketing communications and public relations. She collaborates with the Executive Team on new business development opportunities to ascertain how various opportunities work to support the overall corporate vision / mission. She spotlights and promotes SynchroNet’s service offerings to the Company’s customer base to bring revenue to the organization.
BMW continually works with the President / CEO, IT Director and Sales executives on service definitions and development to guarantee target customers receive necessary services. In addition, she is responsible for a clear and consistent SynchroNet brand for the Company’s divisions as well as the corporate brand identity.
BMW initially joined SynchroNet in 1997. During her tenure, she has launched divisions and services as well as several successful advertising campaigns, produced impactful trade events such as the year 2000 wedding at Intermodal Europe in Genoa to celebrate the acquisition of Greybox, developed outreach programs to introduce customers to various services and protected and expanded the brand.
Oversees Finance and Accounting Department
Manages all accounting functions, insurance and tax compliance
Ms. Victoria (Veloria) Martinez is Director, Accounting/Finance, a position to which she was promoted in May 2018. Victoria manages implementation and maintenance of accounting policies to ensure the integrity and adequacy of the Companies’ financial systems. She serves as the key contact with external auditors and banks, as well as directs Accounts Payable, Receivable and Collections, and manages the general accounting function, cash management /reconciliation, and insurance and tax compliance.
Previously, Victoria held the role of Senior Account Manager. She was promoted to this position in October 2013 to fulfill the general accounting function, cash management /reconciliation, and insurance and tax compliance. Victoria also supervised Accounts Payable, Receivable and Collections.
Prior to joining SynchroNet, Victoria worked at Aero Precision Industries for four years. During this time, she started as a receptionist and was then promoted to Accounts Payable, Team Lead of Accounting, then to Accounting Manager. Her prior experiences include retail sales, customer service, and she was also a flight attendant. Victoria has studied at Las Positas College in Livermore, California.
Developed SynchroNet Marine’s Chinese market
Envisions new business opportunities in Northeast and Southeast Asia
Focuses on domestic and customized Interchange solutions
Mr. Katsu Ge has been was responsible for the development of SynchroNet Marine in the Chinese market. He has grown from strength to strength and successfully extended the Company’s business to include North East Asia account development and sales. Katsu joined SynchroNet Marine’s Shanghai office in July 2004, and has been instrumental in the successful implementation of SynchroNet’s customer service operations in Shanghai.
Increasing sales volume and customer satisfaction excellence continues to drive Katsu forward in his leadership of the SynchroNet Marine (Shanghai) office. Going forward, Katsu envisions great potential in new business opportunities in the Southeast Asia to Northeast Asia sectors including domestic and customized Interchange solutions.
Prior to his employment with SynchroNet Marine, Katsu was a key account manager for the Japanese company for Panalpina China Limited at the Beijing branch. He also held management roles at Mitsui OSK Lines and Mitsubishi Logistics Co., Ltd. He was an engineer for China Institute of Water Resources and Hydropower Research in Beijing after he received his bachelor’s degree from Hohai University in Nanjing with a major in hydrology and water resources.
Negotiates and secures competitive rates
Provides comprehensive competencies in intermodal transportation and logistics to team
With extensive experience in all areas of transportation and logistics, Raj Chander is responsible for rate negotiation and tariff setting for intermodal transportation with rail vendors in support of SIS’ ramp-to-ramp service. Raj joined SIS in 2010 after a significant career working with steamship lines, terminals and intermodal trucking companies. His experiences include management of large chassis pools, monitoring container sales, off hires / one ways and M&R functions throughout North America as well as management of dray operation such as dispatch, driver routing, coordination of terminal and customer deliveries.
Previous employers include CMA CGM America Inc., Inchcape Shipping Services, Norton Lilly International, Global Terminal and Container Services plus several other intermodal transportation and terminal companies. He began his career at Interpool Ltd. / TRAC Intermodal, where he established and set up three major chassis pools in the northeastern US, managed billing and collections, and trained and supervised a staff of 20 employees during his ten years with the organization.
Raj has a bachelor’s degree in business administration from Baruch College, City University of New York.
Drives customer service to support account base requirements
Motivates operation team members to deliver best service possible
Helen (Huynh) Martinez has been with SynchroNet since 2008. She joined the organization in the accounting department, but transferred into SIS’ customer service department where she has held various positions within the customer support and operations team. Immediately prior to Helen’s employment with SynchroNet, she was a call center representative at Wingtip Communications Inc. She has held other positions in customer support and service during the period of her full-time employment. Helen has studied business administration at Las Positas College in Livermore, CA.
Executes innovative prospecting to expand reach of Ramp-to-Ramp
Develops and implements strategies to account base, meets customer requirements and optimizes objectives to sustain SIS goals
As Sales Manager, North American Domestic Service, Jeff Painchaud leads all commercial relationships for the Ramp-to-Ramp service of SIS, which includes new customer prospecting, account management and sales strategy development. Jeff was formerly with Laser Networking, Schneider National Wholesale Intermodal, Pacer International as well as other transportation and logistics organizations where he honed his sales and marketing skills. Jeff has a degree in Marketing from Western Michigan University.